About Me

My name is Hillary Jaap, and I’ve been working in design and development since I was in undergrad at University of North Carolina at Chapel Hill studying fine arts and art history.

I consider web development to be a part of digital media and have come to regard digital platforms for advertising as avenues for businesses and people to express their character and values.

My interest in digital media was piqued in middle school, when MySpace was all the rage. I was meticulous about my MySpace profile, and as a result I learned about basic HTML and CSS functionality. The value of that knowledge went unnoticed by me until I began managing digital marketing at an agency, where I realized that I had been missing my love of development.

If you’d like to know more about my areas of focus in design and development, check out my Solutions page.

If you’d like to see examples of my recent work you can check out the Projects page.

More about me, personally

I’m into house plants, bubble tea, building relationships and having fun at work. I love animals, including bumble bees and – well – anything small and furry, and I love being in the woods on sunny days.

I grew up in rural North Carolina, and I’ve been living in Europe since 2018. While I miss livermush and biscuits and gravy, I’m learning to develop a more environmentally friendly approach to my diet, in part because of the popularity of vegan and vegetarian substitutes in places like Amsterdam (where I currently live).

If I didn’t love design and development I’d be dedicating my time to my second love, which is critical writing. One day I’ll publish my pieces on media and culture, but for now my critical analysis of Netflix’s Too Hot to Handle will remain unearthed in my hard drive.

As a U.S. citizen living and working in Europe I’m very open to meeting new people and trying new things, so, if you have a project you’d like some outside perspective on, I’m always happy to be involved. Or if you would like to have a coffee, I’m always happy to be invited.


Have questions?

Get in touch.