Gilbert Branding

Gilbert is a storage on-demand service operating in Paris, France. I came on to help this start-up get started with a logo and some basic visual characteristics and assets to be used on the website and in digital marketing.

Working from discovery done in workshops and interviews with the CEO, we found that a fun and helpful character would serve as the Gilbert mascot. His name is Gilbert, but he goes by the name Uncle Gigi, or just Gigi, to those who know and trust him.

Uncle Gigi

The logo was designed for its many applications: decals, embroidery for staff polo shirts, stickers, and social media.

All versions of the Gilbert logo

In winter 2019 I completed a series of branded illustrations for the tarifs page of the Gilbert website.

Screenshot of tarifs page.
A concept illustration for the website.