During the coronavirus I sheltered-in-place and built a brand and an online store. I designed a line of custom printed clothing and a custom WordPress theme using Woocommerce integration, and no other plugins for functionality. The site is clean and fast, and the brand is simple and approachable.
Animal Spirits E-commerce
![](https://hillaryjaap.com/wp-content/uploads/2020/05/Screen-Shot-2020-05-23-at-12.25.40-PM-1024x938.png)
![](https://hillaryjaap.com/wp-content/uploads/2020/05/section-header-images-02.png)
At the site’s completion I created assets for social to grow the brand, specifically on Instagram: @animalspirits.shop
![](https://hillaryjaap.com/wp-content/uploads/2020/05/Screen-Shot-2020-05-23-at-12.29.51-PM.png)
This shop will be the first of many such independent projects as I learn more about drop shipping and develop my following and positioning as a sustainable and responsible brand.